Abstrack - This study aims to determine the role of demographic characteristics and variety seeking as moderation on the relationship ...
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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Abstrack - The author presents a conceptual model of brand equity from the perspective of the individual consumer. Custom...
The impact of social media marketing on brand loyalty
Abstract - Building and maintaining brand loyalty are one of the central themes of research for marketers for a very long time. Marketer...