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Jumat, 02 Februari 2018TFebruari 02, 2018

Marketing Strategy Of Micro Small And Medium Enterprises (MSME) In The Framework Of Public Welfare Improvement In Southeast Sulawesi Province

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Abstract—MSME Marketing Strategy In The Framework of Public Welfare Improvement in Southeast Sulawesi Province. This research aims to identify and analyze (1) marketing aspect seen from internal and external environment faced by MSME in Southeast Sulawesi Province, (2) problems faced by MSME making it to be not developed and (3) formulation of appropriate marketing strategy for MSME development. It takes 100 MSMEs as the samples  distributed in each regency / city namely : Kendari City, Konawe regency, Kolaka regency, Bombana regency and Bau-Bau city. 
To identify and evaluate the internal and external factors, it uses Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrixes which then analyzed with SWOT analysis. The QSP matrix analysis is used to determined the strategy priority of the SWOT analysis results. It obtains mean of IFE by 2.1978 and EFE by 3,0493 so that it places the MSME  in Southeast Sulawesi in the II cel. This position describes that MSMEs in Southeast Sulawesi has weak internal condition and it has strong responses to external factors. Based on QSPM results by multiplying each factor weight and attractiveness value, it results the selected strategy alternative, namely ” Designing creative and attractive design so that it can be acceptable by consumers”.<br />
 
Author      : Nofal Supriaddin, Bakhtiar Abbas, Abdul Razak, Nasrul Anaam, Dzulfikri Azis Muthalib
Source Link : <a href="https://www.ijser.org/">Ijser.org</a>
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Abstract—MSME Marketing Strategy In The Framework of Public Welfare Improvement in Southeast Sulawesi Province. This research aims to i...

Senin, 15 Januari 2018TJanuari 15, 2018

Pengaruh Kepuasan Dan Kepercayaan Terhadap Loyalitas Nasabah Pada Bank Negara Indonesia (BNI) Cabang Kendari

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Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan dan kepercayaan terhadap loyalitas nasabah BNI Cabang Kendari. Populasi penelitian ini adalah seluruh nasabah BNI Cabang Kendari yang memiliki tabungan lebih dari 2 (dua) tahun dan berusia lebih besar dari 17  tahun. Pendekatan yang digunakan adalah dengan metode survey terhadap 100 orang responden yang menabung di Kantor Cabang Kendari. Peralatan analisis yang digunakan adalah Regresi Linear Berganda dengan Program SPSS Versi 22. Hasil penelitian menunjukkan bahwa : (1). secara simultan kepuasan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah, (2). Secara parsial kepuasan berpengaruh positif dan tidak signifikan terhadap loyalitas nasabah dan (3). Secara parsial Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah
Kata Kunci : Kepuasan Nasabah, Kepercayaan Nasabah, Loyalitas Nasabah
Author          : Abdul Razak, Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
Link File       : <a href="https://drive.google.com/file/d/1siI6ej4pkJlFC8PnmeA6K9CHnFMWDNVc/view?usp=sharing">Download Here</a></div>
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Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan dan kepercayaan terhadap loyalitas nasabah BNI Cabang Kendari. Populasi penel...

Kamis, 11 Januari 2018TJanuari 11, 2018

Peran Pendapatan Nasabah Sebagai Variabel Moderasi Pengaruh KepuasanTerhadap Loyalitas Nasabah pada Bank Negara Indonesia (Persero), Tbk. Di Sulawesi Tenggara

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ABSTRACT - Penelitian ini berjudul Peran Pendapatan  Nasabah Sebagai Variabel Moderasi Pengaruh Kepuasan Terhadap Loyalitas Nasabah pada Bank Negara Indonesia (Persero), Tbk. Di Sulawesi Tenggara. Tujuan Penelitian ini adalah untuk mengkaji dan menganalisis pengaruh kepuasan  nasabah terhadap loyalitas  serta peran pendapatan nasabah sebagai variabel moderasi  pengaruh kepuasan terhadap loyalitas  BNI (Persero) tbk. Di Sulawesi Tenggara. Obyek penelitian ini adalah kepuasan, pendapatan dan loyalitas nasabah BNI di Sulawesi Tenggara. Pengumpulan data dilakukan dengan menggunakan metode review literatur, survei, dan wawancara. Populasi penelitian ini adalah seluruh nasabah BNI di Sulawesi Tenggara yang memiliki tabungan lebih dari 2 (dua)  tahun dan berusia lebih besar dari 17  tahun. Jumlah responden  penelitian ini sebanyak 400 orang yang menyebar di 12 kabupaten/kota yang ditentukan secara proportional random sampling. Analisis yang digunakan adalah Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian ini menunjukkan bahwa : (1). Kepuasan nasabah tidak berpengaruh terhadap loyalitas nasabah. (2). Pendapatan  nasabah memberi  efek penguatan pengaruh kepuasan terhadap  loyalitas nasabah BNI di Sulawesi Tenggara

Keywords: Kepuasan Nasabah, Pendapatan nasabah, Loyalitas Nasabah
 
Author  : "Abdul Razak", Alidapalilati, Rahmat Madjid

File Bahasa Indonesia     : <a href="https://drive.google.com/file/d/1nU71uVmsOq72536A0mQKeZvJGh3abwhJ/view?usp=sharing">Download</a> 
Jurnal Publish Theijes    : <a href="http://www.theijes.com/papers/v5-i3/Version-2/H050302058064.pdf">Donwload</a> 
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ABSTRACT - Penelitian ini berjudul Peran Pendapatan Nasabah Sebagai Variabel Moderasi Pengaruh Kepuasan Terhadap Loyalitas Nasabah pad...

TJanuari 11, 2018

Demografi Nasabah Sebagai Variabel Moderasi Pengaruh Kepuasan, Kepercayaan Dan Komitmen Terhadap Loyalitas Pada Bank Negara Indonesia (Persero) Tbk Di Sulawesi Tenggara

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ABSTRAK - Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan, kepercayaan dan komitmen  terhadap loyalitas nasabah dan peran demografi nasabah sebagai moderasi pengaruh kepuasan, kepercayaan dan komitmen terhadap loyalitas nasabah BNI di Sulawesi Tenggara. Populasi penelitian ini adalah seluruh nasabah BNI di Sulawesi Tenggara yang memiliki tabungan lebih dari 2 (dua)  tahun dan berusia lebih besar dari 17  tahun. Pendekatan yang digunakan adalah dengan metode survey terhadap 400 orang responden yang menyebar di 12 kabupaten/kota yang ditentukan secara proportional random sampling. Peralatan analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kepuasan tidak berpengaruh signifikan terhadap loyalitas nasabah, sedangkan kepercayaan dan komitmen nasabah berpengaruh signifikan terhadap loyalitas nasabah, Selanjuntya demografi nasabah berperan sebagai moderasi pengaruh kepuasan terhadap loyalitas nasabah, namun pada kepercayaan dan komitmen tidak dapat berperan sebagai variabel moderasi. <a href="https://drive.google.com/file/d/1W5SG4eqzf6CyXNmDhtOi_ulwM3FTE4Br/view?usp=sharing"><download here=""></download></a>

Kata Kunci : Kepuasan Nasabah, Kepercayaan Nasabah, Komitmen Nasabah, Demografi Nasabah, dan Loyalitas Nasabah

Author "Abdul Razak"

Link Disertasi          : <a href="https://drive.google.com/file/d/1W5SG4eqzf6CyXNmDhtOi_ulwM3FTE4Br/view?usp=sharing">Download Here</a>
Link Edition E-Book     : <a href="https://drive.google.com/file/d/1Wb9ftIGh-3sFSSO-ENGVGvXQ1W80-rDp/view?usp=sharing">Download Here</a>

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ABSTRAK - Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan, kepercayaan dan komitmen terhadap loyalitas nasabah dan peran d...

Rabu, 10 Januari 2018TJanuari 10, 2018

The Roles Of Commitment In Mediating The Effect Of Complaint Handling Satisfaction’s Towards Customers Loyalty

Abstract - research was aimed to examine and prove empirically: (1) The effect of complaint handling satisfaction’s towards customers commitment and loyalty of Bank BRI in Southeast Sulawesi. (3) The effect of commitment towards customers lotalty of Bank BRI in Southeast Sulawesi. (4) The effect of complaint handling satisfaction’s towards loyalty through customers commitment of Bank BRI in Southeast Sulawesi. Population of this reseacrh was all customers of Bank BRI in Southeast Sulawesi that have ever delivered complaints and who have obtained the saving account for more than two years with above 17 years old customers. The sample of this research was 130 respondents, the sample was decided by purposive sampling. Data analysis of the research through path analysis. The findings show: (1) the higher customers complaint handling satisfaction’s will increase the customers loyalty of Bank BRI in Southeast Sulawesi. (2) the higher customers complaint handling satisfaction’s will increase the customers commitment of Bank BRI in Southeast Sulawesi. (3) the higher customers commitment will increase the customers loyalty of Bank BRI in Southeast Sulawesi. (4) the higher complaint handling satisfaction’s thus loyalty will increasecustomers loyalty of Bank BRI In Southeast Sulawesi. Keywords : Complaint Handling Satisfaction, Customers Commitment, Customers Loyalty. <a href="http://www.theijes.com/papers/vol6-issue12/Version-4/C0612041118.pdf"><download here=""></download></a>

Author      : Abdul Razak, Nofal Supriaddin, Bakhtiar Abbas, Nasrul Anaam, Fauzih
Link Source : <a href="http://theijes.com/">Theijes.com</a>

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Abstract - research was aimed to examine and prove empirically: (1) The effect of complaint handling satisfaction’s towards customers ...

Selasa, 02 Agustus 2016TAgustus 02, 2016

Kumpulan Jurnal Leadership Tahun 2013

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Kumpulan Jurnal Leadership Tahun 2013<br />
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1.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4eWhHRnpuS2VQdDA" target="_blank">Leadership practices, competitive priorities</a><br />
2.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4bkJrWTdTTW9pY2M" target="_blank">Impact of Self Efficacy on Motivation and Performance of Employees</a><br />
3.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4N1dwd0wyV2pKRGc" target="_blank">The Relationship between Emotional Intelligence and Transformational Leadership</a><br />
4.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4bUhaMzdyR0U3Vzg" target="_blank">Impact of Principals Directors</a><br />
5.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4T1ZDdDZRcmRJUW8" target="_blank">The research impact of leadership</a><br />
6.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4c3hFN3hwOFE3ZnM" target="_blank">The Influence of instructional Director</a><br />
7.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4YlVWaE9pbU4zMG8" target="_blank">The relationship of leadership on student</a><br />
8.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4Y1dUeGlRZG9aYVk" target="_blank">The Effect of Leadership on the Work</a><br />
9.   <a href="https://drive.google.com/open?id=0BwnigCgHY_V4RTJEV0FaRWp5a0E" target="_blank">The role of chritical Friend in leadhersihip</a><br />
10. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4MThaM0daWjlJSlU" target="_blank">Effect of Transformational Leadership and Transactional</a><br />
11. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4ZGVTVk4zd0M0Yk0" target="_blank">Leadership and Motivation</a><br />
12. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4S1pvdWpsM0NiTWc" target="_blank">The Influence of Servant Leadership on Organization Culture</a><br />
13. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4emR2UUllQ1BqeUk" target="_blank">The Influence of Situational Leadership on Job Satisfaction</a><br />
14. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4bmFGcEJwMzZ3UUE" target="_blank">The Role Of Organization Culture</a><br />
15. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4Zm1TSDVpanhVdUE" target="_blank">The Influence of Principals Leadership</a><br />
16. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4S2cyZldSeGtmU3c" target="_blank">The influence of Leadership styles on employee</a><br />
17. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4S1M5RkxkM1pFYzQ" target="_blank">Effect of Leadership Styles</a><br />
18.  <a href="https://drive.google.com/open?id=0BwnigCgHY_V4Nk0tbjhyZ0Q1S0k" target="_blank">The Situational Leadership Approach Effect</a><br />
19. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4MHZlSE9BalJNelU" target="_blank">Leadership behaviors in the impact</a><br />
20. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4U3UyMGxHWDF4alk" target="_blank">Local Democracy & Political Leadership</a><br />
21. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4Q3BEWldfVVRyYlk" target="_blank">Democratic Leadership</a><br />
22. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4R3Y0QjhtQVpCN00" target="_blank">Leadership Democracy</a><br />
23. <a href="https://drive.google.com/open?id=0BwnigCgHY_V4LUtZaG1KSTZjS2M" target="_blank">Effect The leadership style on</a><br />
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Kumpulan Jurnal Leadership Tahun 2013 1. Leadership practices, competitive priorities 2. Impact of Self Efficacy on Motivation and P...

Minggu, 31 Juli 2016TJuli 31, 2016

Service Quality, Relationship Quality and Customer Loyalty (Case Study: Banking Industry in Iran)

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<b>Abstrack</b> - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to other service providers, while customers with short-term loyalty defect more easily when offered a perceived better alternative. With regard to the importance of customers in banking industry, this research explores how relationship quality and commitment and mental image influence long-term loyalty. Relationship quality consists of two aspects: satis- faction and trust. So, along with how the above mentioned variables from loyalty in a bank envi- ronment, the managers of the branches of private banks are given the chance to design and per- form effective and proper strategies leading to customer loyalty. The statistical populations of the research are the customers of private banks and the data was collected using the questionnaire and also the data has been analyzed using SPSS software. The results of the research show the positive effect of the abovementioned variables on loyalty. <<a href="https://drive.google.com/open?id=0BwnigCgHY_V4SjN0VjRBZFBNVUE" target="_blank">download here</a>><br />
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Keywords<br />
Customer Loyalty; Service Quality; Relationship Quality; Commitment; Mental Image<br />
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Received 12 February 2014; revised 16 March 2014; accepted 24 March 2014<br />
Autor : Leila Rahmani-Nejad1*, Zahra Firoozbakht2, Amin Taghipoor3<br />
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Copyright © 2014 by authors and Scientific Research Publishing Inc.<br />
This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/<br />
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<a href="http://www.scirp.org/journal/PaperInformation.aspx?PaperID=44470" target="_blank">Link Source </a><br />
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Abstrack - Customer loyalty has two meanings: long-term and short-term loyalty. Customers with long-term loyalty do not easily switch to...